What is Promotional SMS?

A marketing text message sent to customers or prospects to promote products, services, discounts, or offers, subject to DND restrictions and permitted sending hours.

Promotional SMS is one of the most effective and affordable digital marketing channels available to businesses. These messages are sent in bulk to opted-in customers or targeted prospect lists with the goal of driving awareness, conversions, and revenue. In India, promotional SMS is regulated by TRAI—businesses must send promotional messages only between 9:00 AM and 9:00 PM and cannot deliver them to DND-registered numbers unless the recipient has explicitly opted in. DLT registration of templates and sender IDs is mandatory. Promotional SMS campaigns typically include special offers, product launches, seasonal discounts, event announcements, and loyalty program updates. With open rates exceeding 90%, SMS remains far more impactful than email for time-sensitive promotions.